In the ever-evolving landscape of business and customer engagement, timing is no longer just a factor—it’s the cornerstone. Especially in the realm of instant digital rewards and incentives, the speed at which gratification is delivered can make or break the impact of your reward strategy. This is where the concept of ‘Instant Gratification’ shines, transforming traditional approaches to rewards and incentives into a powerful tool for boosting engagement and satisfaction. In today’s world, where digital interactions are almost instantaneous, the expectations of customers and employees have shifted dramatically. The days of waiting weeks for a reward are fading into obscurity. Instead, the trend is now leaning towards instant rewards, which are quickly becoming a game-changer in various industries. Whether it’s for completing a survey, making a purchase, or achieving a milestone, the immediate delivery of a reward significantly amplifies the positive experience associated with the accomplished action. Digital rewards, in particular, are at the forefront of this revolution. These rewards can be anything from online gift cards, discount codes, to digital badges or points in a loyalty program, all deliverable in real-time via email or through an advanced rewards platform. This immediacy not only delights recipients but also creates a […]
Category: Gamification
Fear Not If You Use Gamification The Right Way!
Gamification is taking off. It is estimated that in 2016 $2.8 billion will be spent on gamification. 70% of Global 2000 organizations will have at least one gamified APP. And, 50% of organizations worldwide that manage innovation processes will gamify those processes. But, what is gamification? Gamification is the process of enhancing services with motivational processes to invoke enhanced experiences and further behavior outcomes. Gamification falls into the behavior-feedback-progression model. A specific behavior will get you specific feedback. Like playing catch. If you throw the ball and your partner catches it you will say “good job!” But, if your partner drops it how would you respond? The feedback will determine progression. If someone is getting a lot of negative feedback why would they continue? People play into the gamified apps for instant gratification or instant rewards. Make the consumer feel a connection with your company by implementing positive feedback and steps to continue progression such as call-to-actions. So, how does this so-called ‘gamification’ work? Well, gamification works because it plays into the psyche of humans. All ages at some point have been exposed to games whether it is baseball, card games, Nintendo, or Xbox. They learned to win, lose, and how […]
Bottom Line: Why Ignoring Gamification Will Cost You Time and Sales
Marketers have been experimenting with ways to gain loyalty with their customers for centuries. Gamification is the concept of using game tactics in marketing strategies. Gamification Started with S&H green stamps (1896), airline miles, and credit card points. 50-year-olds today were born in 1955. They played pong (1972), Atari 2600 (1977), along with Pac Man (1980) and Donkey Kong (1981). Read on to learn about the evolution of gamification. 1979-MUD1 is created by Roy Trubshaw, it was the first multi-user virtual world game. 1981-American Airlines introduces AAdvantage, the first frequent flyer program 1983-Holiday Inn launches the first hotel loyalty program. 1987-National Car Rental launches the first car rental rewards program 1990-30% of American households own an NES. A new generation of gamers is born. 2003-Nick Pelling creates the term Gamification 2007-Bunchball creates Dunder Mifflin Infinity, a gamified website for the TV show, The Office. It receives over 8 million page views in 6 weeks. 2009– Quest to Learn accepts a class of 6th graders into a game-based learning environment. 2010-DevHub adds a point system to its website and increases engagement by 70% 2012– Gartner predicts 70% of Global 2000 organizations will have at least 1 gamified app by 2014. 2012-Modzilla […]
How To Make Your Product Stand Out With Gamification
Gamification is taking off in the digital world. Gamification is an online marketing technique that takes qualities of games (point scoring, competition, rules of play) and applies them to a company’s product or service. By gamifying your company, you are creating content for your audience to engage in by earning points, unlocking levels, or showing progress bars. 90% of Americans own a mobile device, 67% are on social networks, and 52% play games on their mobile device, computer, and or tablet. Consumers are always online, accessible any time, any way (phone, computer, tablet), and anywhere. With the help of social networking sites, it is easier than ever to share messages with a mass audience. Games are an effective way to engage your audience because it focuses their minds to a task in front of them. Gamification taps into the natural human desires of status, achievement, and competition. A recent example of gamification is the ALS Ice Bucket Challenge. This challenge used the truth or dare tactic, you either uploaded a video dumping a bucket of ice on your head, or you donated to the charity. Because the benefits were going to a cause, a social stigma arose if nominated participants […]
