Digital Channel Sales Enticing and engaging your partner sales down-line about your products and services is a crucial aspect of generating sales, customers, and new leads! Motivating the sales team to do what they do best (sell sell sell!) through digital channel sales incentive initiatives boosts profitability, and is an easy and cost-effective opportunity that every company should explore. Listed below are three important components to include in a great channel sales incentive program strategy.  These key considerations were used by a leader in the Automotive Industry and a client of All Digital Rewards.  They wanted to encourage its dealers to sell genuine accessory over that of third party parts to their customers. The promotion included multiple departments at each dealership.  And the engagement delivered had to meet the needs of the dealer, the respective departments, and the consumer.  The program had been running for several years was declining and needed a boost, and they reached out to All Digital Rewards to re-launch the program. So we just started with the basics: First, create a digital channel sales strategy.  In order to create a successful channel sales incentive program, you need to examine and identify the target. What is the […]

Read more