Event planning is a high-quality reward and incentive opportunity. Imagine your customers coming in to redeem a coupon during your winter blowout or even a meet and greet. Maybe you choose to host a summer sale or possibly an after-hours workshop for your customers. Whatever the event may be these bring quality consumers into the store who want to learn and save. Event marketing is about the experience. Customers come in to learn about the company, save some money, and interact with employees through their shopping process. How is the store set up during your sale? How does the customer become attracted to the store? Be sure you have the physical set-up to guide your customers and give them the correct information at the correct time. By giving your customers the opportunity to connect with you, they will not only purchase but also, your customers will advocate for your brand.