Channel Marketing Strategy

Why You Need Digital Rewards for Your Channel Partners Program

The Value of Digital Rewards For Channel Sales

Digital rewards are an amazing, almost essential, incentive for channel sales programs. Why do virtual visa prepaid cards, digital gift card rewards, e-code redemptions, and other virtual rewards continue to dominate incentive rewards programs? Because they meet a vital participant need: immediacy.

Benefits of Digital Rewards Include:

  • Instantly issued participants
  • No production cost
  • Can’t be lost in the mail
  • Easy for your participants to use

Why Digital Rewards

Participants in your channel partner incentive programs all have one thing in common: None of them want to wait to be rewarded. With merchandise, mailed prepaid cards, or checks, your incentive program participants will have to wait, sometimes for multiple weeks, from the time they redeem their reward to the time they receive it. Virtual gift card incentives and virtual prepaid cards don’t have that problem.

When considering sales incentive program ideas, think about your demographics. Are digital rewards a good fit for them? If so, look at your options.

To properly offer digital rewards for your channel partner incentive programs, or others, you will need a few things, to include the right reward options, a good reward management system, and incentive management software.

Channel Program Reward Options

There are a lot of options for digital rewards. Beyond cash equivalents, subscriptions to streaming services, online classes, videos, music, etc. can be good choices. E-gift cards are great, but you need to make sure that you have a broad enough selection of brands that are tailored to your participants. Virtual Visa® prepaid cards can be a good option if you need something with a broader appeal for your digital rewards marketplace.

Reward Technology For Channel Sales

Your rewards management software and incentive management system need to be up to the task of managing your incentive program’s rewards. Whether you are delivering rewards to five participants or 105,000, you need a reward management solution that provides support for sales channel overlays, bonuses programs, referrals, exchanges, and\or promotional schemes.

No matter what you need for your incentive program, All Digital Rewards has a solution for you! All Digital Rewards offers gift cards from over 300+ popular brands and stores, along with Prepaid Digital Visa® cards, and a number of other digital rewards. We also offer custom-tailored reward management solutions and technology.

All Digital Rewards’ incentive management platform is a dynamic grouping of well thought out microservices that come together to easily integrated into most existing CRM systems for a seamless single sign-on, or when that is not an option, our RewardSTACK™ application can operate external with minimal engagement break in user experience.

All Digital Rewards knows what you need to make virtual rewards part of your channel sales incentive program. To learn more about how you can incorporate virtual rewards or to speak to one of our incentive program experts, call today at 866-415-7703 or click the “Schedule a Demo” button at the bottom of the page!


The Ezeprepaid™ Visa Prepaid Card and Ezeprepaid™ Visa Virtual Account are issued by The Bancorp Bank, N.A.; Member FDIC, pursuant to a license from Visa U.S.A. Inc. Purchase, acceptance or use of the card constitutes acceptance of the Cardholder Agreement and Virtual Accountholder Agreement. The Visa Virtual Account may be used for electronic commerce, mail order and/or telephone order transactions everywhere Visa debit cards are accepted. The Visa Prepaid Card may be used everywhere Visa debit cards are accepted. The Bancorp Bank, N.A. does not endorse or sponsor, and is not affiliated in any way with this offer.

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Published by
Lucy Fang

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