Tag: sales channel marketing

Should You Introduce New Technology Into Your Channel Sales Incentive Program?

Whether your organization is just starting or has been using a channel sales incentive compensation program for years, the correct technology is key to your success. Does your current incentive management software come with too few incentive options to be adequate for your channel marketing strategy? Have you run into security issues with your current technology? Is the user interface overly complicated or buggy? Are you being charged too much? You should consider upgrading your channel partner incentive program technology to improve your sales channel marketing program. Your incentive management system technology is the bedrock of your incentive program. If you don’t get the base right, the whole program will have problems. The right technology can lead to high ROI, program success, and greater channel partner satisfaction and engagement. The wrong technology can make your incentive program a giant money pit, swallowing up your profits and productivity. When you pick the wrong incentive program technology, your only return on investment will be stress. How do you determine the best technology when comparing different incentive program technology providers? You can take many steps to ensure you’re getting the best channel partner incentive management technology. You should consider all the features and […]

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