Market research panelists have often received checks or PayPal cash as their incentive payments over the years. The incentive budget is the first to suffer when a client’s survey project budget is limited. While it could appear like the simplest and most economical approach to maximize money, is it really the case? Panel managers and market research experts are increasingly aware that in order to actively engage panelists, they must use incentive payment technology and marketing strategies that are easy to use. Today, panel managers can use technology and benefit from the idea of “Reverse Preference.” Reverse Preference allows the panelist to choose their own reward while the check remains the primary option. Other options include VISA Prepaid Cards, Gift Cards, Digital Rewards, and Gamification (all of which are at a lower cost). By choosing alternate incentives over checks by even minor percentages, panelist incentive expenses are decreased, and in the case of point-based systems, a liability is removed from the company’s balance sheet. As more and more panels start to provide different incentives, those that do not offer them will lose popularity, which lowers the lifetime value of the panelist and reduces panelist participation. Market research is left questioning […]
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10 Great Ways to Energize Your Health and Wellness Program
Are you looking to develop a health and wellness incentive program for your organization? Today’s loyalty program space is pretty vast, offering a broad range of participation incentives including prizes, cash, sell this get this, trips, etc. Developing a program with all the right components is essential to capture the attention of your employees and transform them into willing participants. How can you develop a wellness program that benefits your employees while saving the company money? Seems impossible, right? Wrong. Health and wellness employee incentive programs are thriving in today’s health conscious world. Organizations are hitching their wagons to this trend and becoming leaders in promoting preventative health care among their staff and efficiently lowering their insurance burden. By offering a variety of participation incentives that are health-related will not only promote self-care and an overall healthy lifestyle, but it also saves some bucks in the long run! Health care costs are higher than ever, but an excellent way to reduce workplace downtime, increase productivity and save money is to offer your staff a health and wellness program, which reduces overall healthcare costs. Another important consideration in developing a program is understanding that it isn’t just about offering participation incentives, […]
How to Reduce Panel Incentive Payouts Without Sacrificing Engagement
Over the years the incentive payout to market research panelists has typically been in the form of checks or PayPal cash. When a client’s survey project budget is tight, which is the case, the incentive budget is the first to get squeezed. While it may seem the easiest and most cost effective solution maximize dollars, but is that the case? More and more it is apparent to panel managers and market research professionals that to actively engage panelists they need to employ incentive payout technology and marketing tactics their panelists are comfortable using. Panel managers are now able to leverage technology and to take advantage of the concept of “Reverse Preference”. Reverse Preference is where the panelist can self-select the reward of their choice, while the panel still makes available the check as a primary option, along with offering VISA Prepaid Cards, Gift Cards, Digital Rewards, and Gamification (all of which are at a lower cost). By panelists now self-selecting other incentives by even small percentages over checks – panel incentive costs are reduced and in the case of points based programs, a reduction of liability off the balance sheet for their company. With more and more panels beginning to […]
