Customer acquisition is managing your customers and prospects generated by a large variety of your marketing techniques. Some businesses successfully bring in new leads and keep old ones. However, others struggle to get their name into the business network. Here we will discuss 6 factors that could kill your next customer acquisition campaign. Walking into a campaign with no strategy is a good start to creating a disaster for yourself. Planning goals and a strategy of how to reach those goals will set your plan in action. This will give you a timeline for you to measure your progress. Any strategy is better than no strategy-so plan out what you want to accomplish and how you think you will get to that point. Some companies have wonderful ideas, products, and employees but are reaching out to the wrong target audience. Modern retail businesses pick a niche market or target audience to have an easier time marketing to them. If you are marketing to the general public, without a niche in mine, and you are selling photo frames, you may have a niche market of homeowners or people in their mid to late twenties. Targeting and strategy planning can take you […]

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