Choosing the right incentives and technology for your health and wellness research incentive program can be a challenge. You need incentives that will fit your demographics, reflect the goals of the program, and meet your budget requirements. Pharmaceutical, medical products, and healthcare research incentive programs often have very specific requirements for their programs. Fortunately, there are always options out there. When setting up your research panel, you want to make sure that you provide your panelists with timely and desirable compensation that will motivate them to continue participating with your program. Incentives should be tailored to your demographics, but there are some options that have high perceived value amongst a majority of participants. Examples of some popular incentive options: Visa prepaid digital solutions Physical and virtual gift card Merchandise Drawings for iPads, Travel, Gift Cards, Smart TVs, FitBits, Fitness Equipment, etc. Both virtual and physical prepaid and gift cards can be a good choice for your incentive program. Gift cards and prepaid cards are viewed as cash equivalents, which makes them one of the most popular types of incentives. Merchandise, particularly when utilized in a points-based incentive marketplace, gives participants the option for self-selection. The use of drawings or instant […]
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Three Keys To Increase Market Research Panel Engagement
Engagement is key to market research panel success. With quality engagement, you can easily obtain the essential, actionable insights and data needed for your market research program. To increase market research engagement, you need three things: The right rewards, the right technology, and the right support. Having the right reward management software and technology for your market research incentive program can be the difference between success and failure. Your reward management technology should provide a seamless experience, be secure, and be able to provide the metrics and data you need. At All Digital Rewards, we offer a fully customized web-based solution, ResearchSTACK™, a turn-key panel engagement reward management platform utilizing ADR’s various microservices. ResearchSTACK™ is designed to support the marketing initiatives of all your market research. Our technology offers scalable proofing systems assisted by advanced reporting, analytics rewards for reward incentive redemption, complex event processing, PCI level security, sweepstake prize fulfillment with single point integration, for small to large panel incentive programs. You want to know your market research incentive program has the support to make it successful. At All Digital Rewards, we offer a range of support services to help make your market research incentive program a success. We […]
