Engagement is key to market research panel success. With quality engagement, you can easily obtain the essential, actionable insights and data needed for your market research program. To increase market research engagement, you need three things: The right rewards, the right technology, and the right support. Having the right reward management software and technology for your market research incentive program can be the difference between success and failure. Your reward management technology should provide a seamless experience, be secure, and be able to provide the metrics and data you need. At All Digital Rewards, we offer a fully customized web-based solution, ResearchSTACK™, a turn-key panel engagement reward management platform utilizing ADR’s various microservices. ResearchSTACK™ is designed to support the marketing initiatives of all your market research. Our technology offers scalable proofing systems assisted by advanced reporting, analytics rewards for reward incentive redemption, complex event processing, PCI level security, sweepstake prize fulfillment with single point integration, for small to large panel incentive programs. You want to know your market research incentive program has the support to make it successful. At All Digital Rewards, we offer a range of support services to help make your market research incentive program a success. We […]
Tag: Prize Fulfillment
How To Increase Engagement Through Sweepstakes
If you want to engage your customers or employees consider running a sweepstake program! If a sweepstake is implemented correctly and strategically, the benefits are significant. Sweepstakes are cost-effective ways to increase brand recognition, improve engagement, increase sales, and market your business. Before we discuss the process of creating a sweepstake and what all that entails we should define what a sweepstake is. Additionally, it is essential to know the difference between sweepstakes, contests, and lotteries. Each type of program has it’s own uses and laws associated with it. Sweepstakes require luck. A sweepstake is the most common type of giveaway promotion. Sweepstakes select prize winners at random, and there is no charge to participate in them. Contests require skill. A contest chooses a winner based off of the participant’s ability to complete a specific task. An example of this could be a photo contest where the person who submitted the best photo gets the prize. A lottery requires luck and money. Lotteries are pay-to-play. Like a sweepstake, a winner is chosen at random, but unlike sweepstakes, the participant must pay to enter. As with everything, proper planning and good execution are essential for setting up your promotion. There are […]
