Instant win games are a popular way to add excitement and engagement to a points-based incentive scheme. By incorporating instant win games into a points-based program, organizations can reduce points liability, decrease overall incentive program costs, and more effectively engage participants. This case study will explore how one organization implemented instant win games in their points-based incentive scheme and the results they achieved.Points-based incentive schemes are a popular method for organizations to motivate and reward their employees and partners. Under this type of program, participants earn points for completing specific actions or achieving certain goals. These points can then be exchanged for rewards. However, points-based incentive schemes can become costly for organizations with a high number of participants and if not properly designed and managed can lead to demotivation, lack of engagement and lack of participation.Instant win games provide a way to add excitement and engagement to a points-based program by giving participants a chance to win instant rewards. This not only increases engagement but also allows organizations to reduce the number of points required for rewards, which in turn reduces points liability and can decrease overall incentive program costs. Additionally, instant win games can also be easily integrated with […]
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Use This Engagement Strategy To Build A Thriving Market Research Panel
Everyone’s heard cash is king. Who doesn’t want free money? Market research panel programs tend to choose cash-based rewards for their panelists for this very reason. However, if you want higher recruitment, engagement, and retention, cash-based incentives may not be your best choice. Cash-based rewards programs require the panelist to complete a task, then the user is rewarded with a cash or cash equivalent reward, such as a visa prepaid card, check, or PayPal deposit. Between the costs of inventory, distribution, and fulfillment, cash-based rewards can be pricy. Checks cost admin time and effort, plastic prepaid cards are expensive, and virtual prepaid cards have admin costs and inventory to manage, despite their lower cost. One strategy that consistently proves effective in lowering program costs and increasing engagement and retention is switching to a points-based incentive program with a mix of cash, prepaid debit cards, merchandise, and experiential rewards. A points-based, blended-incentive reward program offers points or reward value to the panelist that they can spend in a marketplace to select a variety of different rewards, specifically chosen to cater to your program’s demographics. Merchandise and other marketplace incentives typically have a lower cost than cash-based rewards. For example, with the […]
