Pre-paid card promotions are the top alternative payment option of 2016. A quarter of Americans and a third of millennials have used a prepaid card, according to an April 2015 survey by TD Bank. An application programming interface(API) are routines, protocols, and tools for building software applications. An API expresses a software component in terms of its operations, inputs, outputs, and underlying types. So, how do we link these two concepts to develop customer engagement and get you more leads? Read on for the answers and share this article with your colleagues. First, let’s talk a bit about prepaid debit cards, how to intertwine those with incentive promotions, and lastly, how to link rebate processing into the mix. Prepaid debit cards are a new way to manage money. Users are able to load their cards with money they already have instead of putting it on personal credit, which only fosters debt. Now, prepaid cards are simple tools, but they are also great offers for enticing consumers to use your business. Let’s think of JCPenny’s, this company offers an instant discount for using their card and even bigger savings when you sign up for a card in-store. The key to their […]
Tag: Payment technology
Why Payment Technology is Important Now More Than Ever
The digital age has lead to new and exciting innovations. However, it has also led to a new way in which consumers react and behave with brands and companies. Payment technology is important because consumers are in tune with new technologies. If they can get instant gratification at other brands, why would they opt to not with yours? You won’t have successful campaigns with only one channel of communication. To have effective campaigns, you must have rewards that are available to redeem online or through email. New technology now allows us to have flexible offerings. We can literally give a gift to someone halfway across the world if we want. Physical rewards you have to preorder and then give away and while this is a method of our marketing forefathers, online rewards provide more options and opportunities for both the consumer and the marketer. Online rewards give consumers the opportunity to choose out of a few options what they want. Online payments are perceived better because consumers like to have a choice, and if the company is willing to accommodate the consumer, the consumer is more willing to refer that brand as well as create an ongoing relationship. Lately, it’s […]
