There sits your sales team.  They’re on the phone or in front of a customer, ready to land that big deal. You rely on these people to market your products and services through a dealer network.  But how much does your team know about current offers on the products and services they sell?  How do you move special offers through your partner channel to satisfy critical stakeholders’ objectives while rousing your sales team and dealer network? Have they conducted any loyalty program software comparisons? First, recognize this is a challenge for any sales channel strategy plan.  A channel sales strategy should energize customer engagement to spur a business drive to change behavior or, if nothing else, manage them in a specific course of action, from educating your partner network about your products and services to helping your sales team close more deals, with you all the while managing the results in real-time.  Then again, the loyalty program additionally needs to fit inside a company’s financial constraints and not cause costs that counterbalance the advantage of the channel sales incentive program.  A key question for you to consider when developing your strategy is: What type of solution will you employ to […]

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