Creating a loyalty program for your panel is the foundation for increasing profitability and revenue by increasing panelist retention, survey frequency, and supporting panelist acquisition programs. Panel incentive programs, when done correctly, build brand advocacy and increases the lifetime value of the panelists. But to get to this point, you will need to have panelists to […]
Tag: panelists
Instant Win Drawings Reduce Incentive Costs and Improve Panel Engagement
Every panel manager is faced with recruiting, surveying, engaging and retaining respondents. They are constantly looking for new promotions to deploy to drive respondent behavior to ensure that company and client stakeholders stay happy. Common problems panel managers are faced with stale promotional offerings, a tight budget, and a disconnected user experience. When we hear […]
