Couponing has become a fine art, just look at all the blogs dedicated to clipping and saving. There’s Groupon, Not Your Grandma’s Coupon, and the Krazy Coupon Lady all vying to be the one to satiate our society’s enormous desire to save. These types of rewards are meant for those who go out and hunt for the savings, part of a $3 billion consumer savings on goods and services. However, in the last few years a new player has been added to the game: the “rebate” coupon (commonly referred to as next time or checkout coupon). This incentive rebate reward is given at checkout and is meant for the next time one shops or to be used within a certain time period at a later date. This delayed gratification rebate coupon has many advantages but to each, there are some drawbacks. For instance, are your clients going to feel their current purchase was worth it with the rebate coupon or will they feel they were shorted and would have wanted the monetary value attached to what they bought today instead of tomorrow? Rebate coupons are usually generated electronically, sometimes they are expected and sometimes they come off as a complete surprise […]
Tag: marketing strategy
Professional Secrets: Why Test Drive Marketing Succeeds in 2016
For Immediate Release Lake Havasu City AZ, December 15, 2015- 2016 is right around the corner and with it, comes new marketing promotions and incentives. All Digital Rewards announced a new test-drive marketing promotion for 2016. In this promotion, All Digital Rewards will be managing the entire lead generation promotion for automotive dealers, making the direct marketing process simple and easy and having a cost-effective solution and high customer appeal. All Digital Rewards offers an entire promotion strategy that works hand-in-hand with automotive dealers and general managers sales goals. All Digital Rewards is a full-service marketing agency that provides direct mail list procurement, mail piece design, and test drive reward fulfillment. Our entire program management approach makes lead generation a simple and cost-effective solution for automotive dealers. All Digital Rewards expert marketing and design team make the process simple and generate the foot traffic into your dealership. There are over five samples to choose from, all of which are cost affordable and drive consumer behaviors. This marketing strategy includes multiple customer incentive options. There are physical prepaid cards and virtual prepaid cards for my test-drive rewards card choices. These incentives are open-looped, meaning they have the ability to be used […]
