Market research incentive programs are nothing new. An incentive program is highly indicative of your market research program’s success. A good market research program can decrease costs, improve relationships with panelists, and bring a strong return on investment. Despite the clear benefits of a market research incentive program, when creating an incentive program, many companies worry about the administrative burden of overseeing the various elements of a successful market research incentive program. Incentive programs require so much more than just reward fulfillment. An incentive program will need to be managed, goal completion has to be tracked, a redemption system has to be in place, and data has to be examined to check the effectiveness of the program. This can leave companies wondering how to handle market research incentive programs and deal with panel loyalty rewards management. Fortunately, incentive management system technology is available to help make your research incentive programs perform effectively. Deploying new incentive reward technology can increase responses and take the stress out of program management. With the right market research incentive program management technology, you will be well on your way to embracing all the sweet benefits of a research incentive program, without adding any extra stress. […]

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