Market research executives often seek effective ways to increase panel recruitment and new research panel management methods. Sometimes, the best methods have been around for many years, such as incentive programs. Incentive programs are a great way to encourage participation and retain panelists.  Using AI to develop the market research strategy can ensure that the right reward types and amounts are used. By offering appealing rewards to panelists and issuing them consistently and transparently, market research panel managers can incentivize panelists to participate and retain them for their research studies. This article will discuss the top four incentive programs implemented by market research strategists, including cash incentives, points-based rewards programs, sweepstakes and contests, and loyalty programs. We will also explain AI’s role in each strategy and recommend each program’s most favored rewards and payments. 1. Cash Incentives Cash incentives are one of the most popular incentives for market research participants. They are typically offered as rewards and incentives for survey participants, focus groups, and other research activities. The amount of cash incentive provided depends on the complexity and length of the study. AI can assist market research strategists with setting appropriate cash incentives. By analyzing data from previous studies, AI […]

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