Creating a loyalty program for your panel is the foundation for increasing profitability and revenue by increasing panelist retention, survey frequency, and supporting panelist acquisition programs. Panel incentive programs, when done correctly, build brand advocacy and increases the lifetime value of the panelists. But to get to this point, you will need to have panelists to enroll and be engaged. Your program needs to capture all the necessary data because getting the critical insight into your panelist for your clients sets the stage for the goldmine of information needed for future panel projects. Let’s take a quick look at four basic building blocks of creating a great panel loyalty program strategy: objectives, gaining program support of key stakeholders, rewarding the participants, and measuring the program. Organizing the logistics of the panel is one of the most crucial steps in order to conduct a successful loyalty program. Below are a few examples of what can jump start the planning phase: Great, you planned your loyalty platform, so just find someone and prepare for launch! Unfortunately, it isn’t that easy. There are so many loyalty platform designers, ensuring you choose the right one is essential. A designer who takes shortcuts, doesn’t focus on […]
Tag: Loyalty Strategy
Can You Really Earn Customer Loyalty Online
Gaining customer loyalty can benefit your company immensely. People have always referred good companies but, customers nowadays share their stories more often on social media than ever before! Stories can go viral and some companies have experienced the downside of that. Having a good rapport with your customers is vital to your company’s success. But, where do you begin? Read these tips to help gain a loyal customer fan base. Focus on the first Impression. The first impression can come from so many directions whether it be the website, social media sites, or in person! Make sure all of your sources for contact are helpful and welcoming. Once you have made the first contact, be sure to follow up. An email saying, “Hey, it was great to meet you hope we can help you again,” can go far for your company’s customer service. Another tip is to offer ‘Round the clock’ Customer service. Yes, this does mean 24/7. Customers are all about customer service. If it is not available -there will be complaints. Not only will this gain you more customers by being available 24/7 but, it will also show the public that you are willing to help no matter […]
