At its core, the purpose of an incentive is to impact the behavior of employees, customers or respondents. Any incentive that does not impact behavior or decision making is simply a waste of time and money. Simply stated maybe, but that doesn’t make the statement any less Accurate. As factual as that initial statement is, it does not present a complete explanation of the true role of an incentive. It is true saying that an incentive must impact initial decision making of an employee; customer or respondent the company using the incentive must also take a long-term view of their ongoing relationship with the recipient. A well-structured incentive plan cannot only positively impact initial behavior and decision making but also solidify a long-term (and profitable) relationship with the target audience…or forever end that relationship and likely the disgruntled respondent’s immediate circle of influence. An incentive plan must take into consideration the impact the reward redemption process may have on the long-term potential of the client relationship. Unfortunately, too many incentive marketing agencies are long on innovative redemption processes but short on the vision for the long-term impact they may have on client relationships to their audience. Many key stakeholders focus […]
Tag: loyalty platform
Reward Mix is Essential in a Successful Loyalty Program
Has your sales incentive program turned to loyalty rewards yet? Are you finding that you have good engagement from your channel partners with your current channel sales incentive program? Does your sales promotions need deeper engagement and a more personalized contact to drive loyalty? Or are you still using mass blast communications and gimmicks? If so, it’s time to look at a new way to expand on your current direct sales marketing and create a whole new way to excite and pique the interest of your sales channel. An excellent way to promote new engagement is by mixing it up with your reward program. Studies have shown that the people in your rewards programs are the ones who make the best and most profitable customers.* So, why not reward those sales’ teams that have been in the program longest or participated the most with a loyalty program that makes them happy and mixes up the rewards to provoke new interest and allegiance! A mixed arrangement regularly gives a truly necessary fit between the business prerequisites, spending plan, and reclamation strategy. Normally the way of the venture dictates if a physical offer piece or an electronic code that is dispersed […]
All Digital Rewards is Expanding
September 26, 2016 – Irvine, CA – All Digital Rewards is excited to announce the opening of an additional office to accommodate their rapidly expanding Southern California client base. The new office is conveniently located at Oracle Tower, 17901 Von Karman, Suite 600, Irvine, California 92614. “I am very proud of how All Digital Rewards (ADR) continues to evolve to successfully support the ever-changing technologies and incentive program needs of ADR’s clients and industries we serve. Our team of experts and the reward management technologies we develop, help companies create excellent highly responsive employee recognition and customer loyalty programs,” says Kathryn Felke, president and CEO of All Digital Rewards. “This move will allow us to expand even farther into California, where so many of our clients are based.” Ms. Felke has a degree in Economics and Finance and 25 years of loyalty and promotional marketing experience in the hospitality, market research, retail, direct sales, and automotive industry. She founded All Digital Rewards in 2004 and the company now has a global reach of over 150 countries. Ms. Felke specializes in working with companies to assess their customer/consumer performance objectives and be responsive to ever changing technology. All Digital Rewards is […]
How to Choose the Right Loyalty Marketing Company
What makes a loyalty marketing company different and how do you know which is right for you? Are you looking for a program where the loyalty technology is tailored specifically to your needs or do you want an incentive program solution that gets even the most difficult product launch off on the right foot from the get go? Do you need help alleviating investment risk by providing impartial vendors, scalable proofing systems, and single sign on with the latest applications? How can you reduce your operational costs? All Digital Rewards (ADR) will help answer these questions and so much more! Firstly, ADR will help you decide which system is best for your situation and work with you to develop a strategy to go with it. Whether it’s building brand advocacy, retaining key employees, motivating a sales team or a partner sales channel, the incentive program you choose can make or break the outcome of your goals. At All Digital Rewards, our loyalty experts will help you design a program that is well defined and we will take the mystery out of the process to assist you to identify the technology you need to support the incentive program that is perfect […]
Tools to Build Loyalty: The ABCs of a Good Loyalty Program
Businesses lose 50 percent of their customers roughly every five years according to the Harvard Business Review. 38% of marketers say their biggest 2015 challenge was improving customer acquisition and retention (TeraData). Companies know they are having trouble retaining their customers. So how can we fix it? That’s where All Digital Rewards comes into play. We seek to help you build a better brand by using our unique platform. Help your customers get the information they seek by quicker, more efficient means. First off, understanding the audience is key to any major business move. Who are you trying to sell to? What service can you offer them that would benefit their lives? For example, you would not be successful selling the latest social networking site to a demographic of 60 plus, would you? Understand who will have the buying power and how you can make their life easier. Make it your goal to actually help the customer, not just sell your product. Now that you know who you are aiming towards, planning recruitment and retention objectives are next. What are the tactics you will use to gain customers and keep them? The ideas for drawing customers in are only as […]
