B2B Loyalty Programs: A Dual Focus on Customers and Employees B2B loyalty programs are just as powerful as their B2C counterparts, with the primary difference being the approach. In this section, we’ll not only share crucial insights to help you build a robust B2B Loyalty Program for your customers but also discuss how employee recognition […]
Tag: kpis
How to Create a Successful Channel Partner Incentive Program
It is essential to understand what channel incentive programs are and why they are crucial to a successful company’s marketing strategy. An underdeveloped and poorly implemented program can underwhelm important channel partner incentive programs that are vital to you meeting company business objectives. It is surprising how brands fail to consider or successfully execute an […]
Incentive Program Strategies: Fact-finding and involvement
The first step to building an incentive program strategy is to conduct internal research on business operations, current customers, employees, and competitors. Incentive programs are always more effective if you can get input from members of your participant audience. Try and get feedback on the rules, rewards, and any other aspects of the program that […]
The Case for Incentive Technology
With acquisition and engagement costs on the rise, along with shifts in managing privacy, there has never been a better time to invest in incentive program technology. Incentive program technology is the key to future-proofing the internal and external engagement initiatives of your business. It’s not enough to rely on a decentralized one-off view of […]
Successful Loyalty Program Buying Process
Well-executed incentive programs encourage relationships between businesses and their customers, instead of relationships between customers and their reward points. Technology has moved loyalty programs beyond standard point accrual. The behavioral and emotional components of loyalty and how participants interact with your brand are now front and center for loyalty program strategy, planning, and engagement. Keep […]
