The world is going digital. Everywhere you look, there seems to be someone Googling something, searching for information, directions, and posting a tweet. Businesses are following suit and going digital as well. This not only means putting their information online but also offering digital rewards to help achieve success in their incentive programs.  Successful and effective incentive programs are promotions or programs conducted by a business or organization whose core goal is to motivate behavioral outcomes from its participants. They have clearly defined goals, established rules, achievable and desirable rewards that leverage risk, center effort on goal commitment, and may have elements of competition as well as other aspects. Participants must be able to track their progress to stay motivated. They should see benchmarks as they are achieved and receive regular updates and notifications to understand how close they are to their goal. Digital rewards are rewards that are delivered via an encrypted link or QR code as enticements to motivate behavioral outcomes and increase engagement with a targeted audience.   Digital rewards offer incentive program managers flexible delivery transfer options and access to real-time reporting and analytics.  This type of reward is generally accessed instantly, easy to use, and […]

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