Tag: incentive programs

5 Easy Ways to Create an Incentive Program that Will Make You Successful

Incentive programs are driving the current consumer market. No matter what industry it is, customer incentives engage customers by creating a relationship with brands worldwide. According to statistics, engaged customers are four times more likely to say they “appreciate when this brand reaches out to me” and seven times more likely to “always respond to this brand’s promotional offers.” (Rosetta) We all strive for success in the business world, and when you combine that desire with an incentive program that creates customer engagement for your brand, it is a win/win for everyone. Here are five ways to create the perfect Incentive program: Make sure to engage your customers, and help them be the decision-makers. Offering a direct reward for a qualifying behavior will help you gain and maintain a long-term relationship.  Allowing your client to log into a reward site and pick their prize from among many gives a sense of empowerment. Structure your plan ahead of time with proper processes because even the most expensive reward is belittled if the system to redeem it is too complex and convoluted. Key stakeholders’ well-designed incentive plan should offer products and services enticing enough to impact behavior and be structured to have […]

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The Untold Secret To Quality Incentive Programs

Incentive programs can lure new leads into your sales funnel, retain old customers, or motivate employees to increase their sales. While the past techniques of incentive programs have been useful, a new strategy is emerging, and it is taking the incentives industry by storm. During the past 5 years, there has been an obvious change in incentives programs in the marketing world. Are you ready for the change? There are hundreds of options when developing an incentives strategy. There could be customer offers to gain initial leads, such as sweepstakes, sales offers, or instant win games. All of these options will get people interested in your company, but there are three important facts to consider when developing your consumer incentives program. Firstly, how and when your incentives are delivered. If you promise a customer an incentive for purchasing one product and offer them a different coupon for their next purchase, how will you give them that coupon? Will it be in a letter to their home address? Or should you send a virtual pin number so they can redeem it immediately online? How you send your incentives also sends a message about your company. What would happen if that coupon […]

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