The incentive industry has undergone a complete transformation since gift cards,and prepaid cards hit the scene. Case in point – reloadable prepaid cards have become the favorable choice amongst not only incentive providers, but also participants being rewarded. Why? Who doesn’t enjoy utilizing instant currency right at the tips of their fingertips versus waiting on a check in the mail? Or what incentive provider doesn’t like low-cost incentives and higher engagement, which translate to more saving more $$$? Exactly. Incentive purchasers are counting on vendors to establish an Incentive Plan that clearly identifies the best prepaid card and gift card solution for consumer, employee and Channel Sales incentive programs. What should you expect to be on your vendor’s radar in order for them to help you develop that best prepaid incentive plan strategy? Below are six things to expect from your prepaid provider: Partner with a vendor who knows their stuff. A currency provider should have an extensive reward portfolio, vast knowledge of prepaid reward options available or up and coming options, along with a great strategy that works for what your participants want. A prepaid card provider should be able to offer you: The Platform and Reward Mock Up […]
Tag: incentive programs
All Digital Rewards is Continuing to Expand
Scottsdale, AZ. – (August 17, 2017) – All Digital Rewards, an industry-leading loyalty platform technology provider, is pleased to announce the company’s expansion. All Digital Rewards has moved its Headquarters to Scottsdale, AZ to accommodate its rapid growth, including particularly the business and implementation development team. The new office is conveniently located at The Scottsdale Financial Center III, 7272 E. Indian School Rd. Suite 540, Scottsdale, AZ 85251. “We have a mission that encourages being ahead of technology innovation and access to skilled employee resources and we wanted our location to reflect that,” said Kathryn Felke, CEO and founder of All Digital Rewards in a statement. “We knew that we were quickly outgrowing our office in Lake Havasu City, and we felt it was time to shift locations and move our headquarters to a more convenient location to accommodate growing client demands as well as employee and client travel needs. Lake Havasu City will continue to be an important location for account servicing services that include fulfillment, accounting and customer service.” Founded in 2009, All Digital Rewards develops reward management software that helps businesses attract, manage and engage promotion participants throughout their life cycle. ADR Senior Vice President of Business […]
White Paper: Four Key Components of a Successful Loyalty Program
One of the key tools that your company will use in its arsenal to meet important corporate objectives is a loyalty program. Whether it’s retaining or motivating key employees, motivating channel partners, attracting new customers or building brand advocacy, the incentive program design you choose can make or break the desired outcome. We believe that if the redemption process needs to be well managed and easy on your customers. The end user will demand that the payment is quick. With the ease of smartphones and laptops, consumers are educated enough to know there are very few reasons most rebate claims can’t be submitted online. Companies should offer online redemption even though it will increase the number of submitted claims. The benefits of online transactions is a reduction in data entry costs, turnaround time, and increased customer satisfaction. The opportunity to market additional products or services to the customer while they are submitting their information on your website also makes the ease of electronic program interaction quite valuable. If these goals are understood than the long-term payoff is substantially higher than the cost savings of unclaimed rebates. Customers are still looking for deals provided the promotional price is larger than the […]
5 Easy Ways to Create an Incentive Program that Will Make You Successful
Incentive programs are driving the current consumer market. No matter what industry it is, customer incentives engage customers by creating a relationship with brands worldwide. According to statistics, engaged customers are four times more likely to say they “appreciate when this brand reaches out to me” and seven times more likely to “always respond to this brand’s promotional offers.” (Rosetta) We all strive for success in the business world, and when you combine that desire with an incentive program that creates customer engagement for your brand, it is a win/win for everyone. Here are five ways to create the perfect Incentive program: Make sure to engage your customers, and help them be the decision-makers. Offering a direct reward for a qualifying behavior will help you gain and maintain a long-term relationship. Allowing your client to log into a reward site and pick their prize from among many gives a sense of empowerment. Structure your plan ahead of time with proper processes because even the most expensive reward is belittled if the system to redeem it is too complex and convoluted. Key stakeholders’ well-designed incentive plan should offer products and services enticing enough to impact behavior and be structured to have […]
The Untold Secret To Quality Incentive Programs
Incentive programs can lure new leads into your sales funnel, retain old customers, or motivate employees to increase their sales. While the past techniques of incentive programs have been useful, a new strategy is emerging, and it is taking the incentives industry by storm. During the past 5 years, there has been an obvious change in incentives programs in the marketing world. Are you ready for the change? There are hundreds of options when developing an incentives strategy. There could be customer offers to gain initial leads, such as sweepstakes, sales offers, or instant win games. All of these options will get people interested in your company, but there are three important facts to consider when developing your consumer incentives program. Firstly, how and when your incentives are delivered. If you promise a customer an incentive for purchasing one product and offer them a different coupon for their next purchase, how will you give them that coupon? Will it be in a letter to their home address? Or should you send a virtual pin number so they can redeem it immediately online? How you send your incentives also sends a message about your company. What would happen if that coupon […]
