Five KPIs indicate incentive program health: participation rate, redemption rate, time from qualifying action to reward delivery, cost per engaged participant, and breakage. Redemption rate is the one most programs under-track and the one that most directly shows whether the incentive changed behavior. When starting an incentive or loyalty program, setting the right key performance indicators (KPIs) is a must. KPIs let you effectively measure your program’s success. Adjusting your program management practices can help resolve this situation if you’re not hitting these goals. Different incentive and loyalty programs will have different KPIs. If you plan out your KPI incentive schemes before the start of your campaign, it should be easier to measure their effectiveness while uncovering areas for improvement. In this blog post, you’ll learn about: 5 Must-Use Incentive and Loyalty Program KPIs There are seemingly endless ways to measure business activity. Having so many options is often overwhelming. We’re here to save you time. Start measuring the indicators below to learn how well your programs are going. 1. Incentive Program Enrollment Program enrollment is an incentive and loyalty program KPI worth tracking because, if you don’t have the level of participation your company projected, it’s a potential sign that […]
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