Gift cards and prepaid cards, such as “Visa® and Mastercard® virtual card options and physical prepaid cards, are popular choices for incentive programs. These can be effective for employee motivation, digital rebate center rewards, b2b2c programs, market research rewards, sales incentive solutions, channel partner solutions, and more. One thing that is important when offering cash equivalent incentives such as prepaid cards, gift cheque rewards, or gift cards is the technology supporting your reward fulfillment and incentive program management. Suppose you’re offering rebates to your customers and you want them to be able to redeem their rebate cards online. You’ll want to make certain that you have the technology to support your digital rebate center. Or, let’s say you want to use prepaid cards for your employee incentive programs. You want to make sure your redemption site makes it easy for them to understand how to activate Visa® prepaid card rewards, or perhaps you’ll want them to be able to access a prepaid Mastercard® virtual account. In either case, your program participants will be happiest when there is an easy means for them to receive what’s been promised to them. You could handle everything by mail, but in today’s climate, your […]
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