Incentive programs drive behaviors and improve ROI. Incentive programs have become more popular every year and the options available are growing constantly. Whether for a health and wellness program, channel sales, employee recognition, loyalty, or something else, it’s worth considering upgrading your reward offerings. If you aren’t already offering them, prepaid cards and gift cards are a must-have, and these days you’ll want to make sure you consider whether you need virtual or physical cards for your program. Electronic gift cards, also known as e-gift cards, virtual gift cards, digital gift cards, mobile gift cards, and virtual prepaid cards, all refer to gift codes that are delivered using technology like email, SMS text, social media, and smartphone apps. Physical prepaid cards and gift cards are pretty much just like any other card you have in your wallet. Here are some considerations to review when considering whether or not to offer virtual cards. When setting up an incentive program, costs are always a major concern. Offering codes and cards are wonderful incentives and tend to have excellent results. Codes are a lower cost option and it is simple to send to incentive program participants via email, text, or social media applications. […]
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