When creating an incentive program, the reward mix is a crucial element in your channel sales incentive program’s success. What rewards will you offer? What will appeal to your participants? Do you need a full marketplace of rewards or just a limited number of selections? Do you use physical or digital rewards? The best sales incentive plans will choose the right rewards for their participants. There is a strong argument to be made for including digital rewards and incentives in your channel sale incentive programs. Digital incentives boast a lot of benefits over their physical counterparts and can fit a wide range of incentive programs. Adding digital incentives into your reward mix may give your program the boost you’ve been looking for. Now, let’s talk about what digital incentives are and why channel partner incentive providers encourage them. Digital rewards can include electronic gift card incentives for top-rated brands (Target, Walmart, Amazon, Best Buy, etc.), virtual visa prepaid cards, audiobook or video service subscriptions or credits (Fandango, audible, etc.) and so much more. Digital rewards can be used almost immediately and provide instant gratification to your participants, which is why they are encouraged by prize incentive suppliers. No one really […]
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Market Research Incentives Strategies That Could Save You Thousands
The challenge that market researchers face is how to engage participants while keeping costs down. Utilizing an incentive program is a proven way to increase program participation and engage your users, but how do you keep program costs down? Short answer: Gamification and diverse, demographic-specific incentives. Take the case of one of All Digital Rewards Market Research clients. Our client had been running a cash-based incentive program for their market research panels. The program offered checks and prepaid cards, such as visa prepaid card rewards, as incentives for completing program tasks. There was consistent user engagement at least one to five times a month. Users had become habitual in their choices of the cash-equivalent rewards, and the program was proving to be expensive for our client. To decrease our client’s costs, we worked with them to enhance their current incentive program and transform it into a more cost-effective program without sacrificing engagement. First, we introduced a wide range of incentive reward products alongside the current cash-equivalent products as part of the marketplace for the points-based incentive management system. By adding the new rewards alongside the old cash-equivalent rewards, the users were able to view the new marketplace as an upgrade, […]
