Are you considering a Rebates program? Rebates programs are a fantastic loyalty building tool when done right. Rebate programs show your customers that you want to engage in a customer relationship and want to give back to them. If you offer rebates, it will encourage your customers to become brand advocates, encouraging others to choose your brand over your competitors.Consumers are always looking for deals. A rebate offer will give the necessary push to convince a customer to choose your product over your competitors. Half of all major manufacturers and retailers use rebates as part of their normal product promotions and more the 70% of Americans take advantage of a rebate offer at least once every year. But how do you create an effective rebate program? There are several major elements that go into making a rebate program work effectively. You will need to understand the rebate laws and how they apply to what you want to promote. To avoid the challenges of keeping track of your offers, a centralized database of all information regarding the rebate offer will be important to your program. You will need clear, understandable, and easy to access redemption rules. Your process should be streamlined […]
Tag: brand advocate
Build a Winning Loyalty Program Strategy For Your Panel
Creating a loyalty program for your panel is the foundation for increasing profitability and revenue by increasing panelist retention, survey frequency, and supporting panelist acquisition programs. Panel incentive programs, when done correctly, build brand advocacy and increases the lifetime value of the panelists. But to get to this point, you will need to have panelists to enroll and be engaged. Your program needs to capture all the necessary data because getting the critical insight into your panelist for your clients sets the stage for the goldmine of information needed for future panel projects. Let’s take a quick look at four basic building blocks of creating a great panel loyalty program strategy: objectives, gaining program support of key stakeholders, rewarding the participants, and measuring the program. Organizing the logistics of the panel is one of the most crucial steps in order to conduct a successful loyalty program. Below are a few examples of what can jump start the planning phase: Great, you planned your loyalty platform, so just find someone and prepare for launch! Unfortunately, it isn’t that easy. There are so many loyalty platform designers, ensuring you choose the right one is essential. A designer who takes shortcuts, doesn’t focus on […]
