Every panel manager is faced with recruiting, surveying, engaging, and retaining respondents. They are constantly looking for new promotions to drive respondent behavior and ensure that company and client stakeholders stay happy. Common problems panel managers are faced with stale promotional offerings, a tight budget, and a disconnected user experience. When we hear this from marketers, the first thing we look at is the marketer employing games in their marketing reward mix and if they are how they are implementing the instant win drawing games within their incentive program.
Incentive drawings are designed and deployed to impact consumer behavior and are meant to engage a panelist with an opportunity to win an offered high perceived value that is enticing enough to impact consumer behavior by increasing consumer engagement, build brand advocacy of your survey, the client you are serving or your company. A well designed promotional drawing or sweepstakes will accomplish all of the above. However, there are pitfalls to be avoided.
Furthermore, Incentive drawings need to be carefully created, deployed and managed to avoid legal, operational and financial pitfalls. Legal issues associated with a promotional drawing can have considerable ramifications. Also, to avoid the considerable issues associated with drawings, it is often best to partner with an incentive marketing agency with expertise and experience in designing and managing promotional drawings. An effective incentive drawing does require a base level of volume.
To launch an effective incentive drawing program the reward mix must be attractive enough to impact behavior. Supporting a reward mix worthy of your participants attention requires a willingness to pay for the prize pool, a good understanding what period of time the drawing needs to run, or know in advance if you have sufficient volume to burn through the drawing entries available in a considerably shorter window.
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Incentive Panel Managers constantly face the challenge of recruiting, engaging, and retaining participants while striving to satisfy company and client stakeholders. Common issues reward managers encounter include:
This Case Study is based on a large online market research Client experiencing all the common issues above. To gain comprehensive insights into the existing reward mix and identify areas for improvement, we strategically assembled cross-functional teams within All Digital Rewards. These teams were carefully composed of experts in reward management, data analytics, program design, and market research. Our collaborative efforts were aimed at delving into the intricate details of the current reward setup, including the types of incentives offered, participant engagement levels, and budget allocations. By leveraging their combined expertise, these teams meticulously examined the program’s historical data, participant feedback, and market trends to extract valuable insights. This thorough analysis was instrumental in shaping the recommendations for our solution, ensuring that our proposed enhancements would be rooted in a deep understanding of the program’s dynamics and objectives.
One key aspect we examine when addressing these challenges is whether marketers are incorporating Interactive drawings into their product marketing mix and how they are integrating these types of games into their programs for engagement.
In short, the recipient must associate some real or intrinsic value to the reward; enough value that the mere chance to win the reward is sufficient to impact their decision making.
We recommend implementing All Digital Reward’s reward and incentive loyalty software system, RewardSTACK™ technology, and the Instant Win Drawing and Reward WIZARD™ applications, analytics and reporting to address these challenges. The following recommendations were deployed by Client:
Implementing a range of reward drawings with high-profile, high-perceived-value “hooks” within an overall reward program, supported by advanced technologies, led to significant benefits, including:
In conclusion, addressing the challenges of stale promotions, limited engagement options, tight budgets, and disconnected user experiences in incentive programs requires a strategic approach. By implementing All Digital Reward’s solutions, organizations can efficiently drive behavioral outcomes, reduce costs, and engage participants effectively, ultimately achieving the desired results in their incentive programs. These solutions offer a comprehensive and cost-effective way to enhance program engagement and participant satisfaction.
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