Increase Channel ROI with the Right Sales Incentive Program

Common Channel Partner Program Challenge

No matter how popular your Channel Partner Program is, if your customers don’t understand your product and it’s not a cost-effective incentive program, you won’t make a good return on you’re investment. Partners and internal sales teams need to sell the right products at the right time AND produce the profit margins you desire – if their not you’ll need to look around for some ideas that make sense to improve your Channel Partner Sales Incentive Program.

How to Increase Sales with a Channel Partner Incentive Program

This case study illustrates how to increase sales by implementing a highly responsive channel partner sales overlay program that increased participant engagement while educating participants, using interactive games, and issuing sought-after reward incentives as part of a promotional sales claim process. The case study illustrates the promotion outcome after the conclusion of three similarly situated overlay promotions over eighteen months.

The current promotion was not performing, and the company selected All Digital Rewards to re-launch the channel program. It was essential to consider the following when creating impletmenting the new incentive program:

How the promotion had previously been conducted.
Changes made should not confuse the participants.
Not lose the component participants had enjoyed – the rewards.
Participants needed to be educated on Company’s products in order to sell them sucessfully.

To lean more about how All Digital Rewards helped this company, simply download the Case Study by providing the required information or contact us today for more information on how we can customize a Channel Partner Incentive Program

Challenge

No matter how popular your panel is, if you can’t create an incentive program in a cost-effective manner then you just won’t make a good return on your investment. When your manufacturing facility is not producing the profit margins that you desire you’ll need to look around for some ideas that make sense to improve your channel sales along with survey employees and channel partners to inquire what you can do to make sure they feel valued.

At All Digital Rewards (ADR), a large automobile manufacturer came to us with this problem in hand. They wanted to eliminate cash/check reward incentives survey rewards to their dealerships and to create a program that would allow better education and communication between the managers and sales’ teams. ADR helped them do just that and more.

Solution

By leveraging ResearchSTACK™ a research reward management platform, the automobile manufacturer was able to utilize a web-based loyalty reward solution that allowed Sales Managers to create incentive programs by a dealer for product sold and follow up with an automated survey immediately after the sale. With the Reward WIZARD API, we provided a single point of integration to their existing system asset that connected directly to our extensive incentive offering now allowing the manufacturer to now seamlessly offer more than just checks as an incentive and were able to add a Visa prepaid card. Not only that but since the program accounted for product sales in the channel, incentive programs could be stopped and started each month, it could easily be determined if an inventory reduction program needed to be deployed in a particular region and craft the survey and the incentive to that particular customer.

With the start of the second training phase, the program was able to move beyond the sales team and assist with the communication between several other departments, including service, parts, and financial & insurance (F&I). By assimilating all the team members associated with the sale of a vehicle and parts for that vehicle into the loyalty program, each person became a brand ambassador thus increasing the survey knowledge base for all concerned.

Result

By leveraging Research STACK™ a research reward management platform, the automobile manufacturer was able to utilize a web-based loyalty reward solution that allowed Sales Managers to create incentive programs by a dealer for product sold and follow up with an automated survey immediately after the sale. With the Reward WIZARD API, we provided a single point of integration to their existing system asset that connected directly to our extensive incentive offering now allowing the manufacturer to now seamlessly offer more than just checks as an incentive and were able to add a Visa prepaid card. Not only that but since the program accounted for product sales in the channel, incentive programs could be stopped and started each month, it could easily be determined if an inventory reduction program needed to be deployed in a particular region and craft the survey and the incentive to that particular customer.

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