Have you defined your customer acquisition and retention strategies? Is the process simple and easy to understand or is there unintentional friction and/or a disconnected experience?  Do you use brand management technology?  These questions are important in today’s evolving digital world as companies are moving to provide customers a seamless brand engagement experience to interacting with their brands when and how they want to.  Whether or not you have a solid strategy, All Digital Regards can help increase the lifetime value of your audience by applying a points-based loyalty solution to your loyalty marketing initiatives – turning lemons into lemonade. But how do you make sure your customers are engaged with your brand and not another?  One sure way is to continually update and let your loyalty program shine.  This can be done by simply updating your reward mix by adding a new virtual prepaid debit via text or email and/or adding a multi-channel communication and reward management process to your program through a points-based reward management system. Points-based loyalty programs are widely available with companies across the country.  In fact, three-quarters of US households have at least one membership, and the average household has up to eighteen programs they […]

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