Every panel manager is faced with recruiting, surveying, engaging, and retaining respondents. They are constantly looking for new promotions to drive respondent behavior and ensure that company and client stakeholders stay happy.  Common problems panel managers are faced with stale promotional offerings, a tight budget, and a disconnected user experience. When we hear this from marketers, the first thing we look at is the marketer employing games in their marketing reward mix and if they are how they are implementing the instant win drawing games within their incentive program. Incentive drawings are designed and deployed to impact consumer behavior and are meant to engage a panelist with an opportunity to win an offered high perceived value that is enticing enough to impact consumer behavior by increasing consumer engagement, build brand advocacy of your survey,  the client you are serving or your company. A well designed promotional drawing or sweepstakes will accomplish all of the above. However, there are pitfalls to be avoided. Furthermore, Incentive drawings need to be carefully created, deployed and managed to avoid legal, operational and financial pitfalls.  Legal issues associated with a promotional drawing can have considerable ramifications. Also, to avoid the considerable issues associated with drawings, […]

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