2021 Trends For Market Research Incentive Programs

It’s 2021 and time to consider your New Year’s resolutions for your market research incentive program. Fortunately, you don’t have to start from scratch. Experts have looked at the current trends and made some predictions about what you need to focus on for your 2021 market research incentive program. 

Market research programs will be looking at updating their technology and reward management platforms. Good program management knows that they need quality technology that is up to date with current trends and able to handle robust program needs. 2021 is the perfect time to reevaluate your market research program technology. 

With how many ads and sources people have begging for their attention these days, it is harder than ever to attract new panelists and engage current ones. A market research program will have more success if it’s managers know how to engage with their panelists in a personal way and offer rewards that have perceived high value. Peoples’ time and attention is the currency of the day, and you need to make sure you’ve got something worth your panelists’ time. 

We can’t ignore the impact of COVID-19 and we will likely still be dealing with it through at least the first half of 2021. Because of this, virtual rewards are important for market research incentive programs. With virtual prepaid cards, electronic gift cards, and other digital rewards, you can ensure that your panelists can be rewarded instantly and they can receive their rewards in the safety and comfort of their own homes. 

In 2021, market research companies, like many others, will need to ensure that their incentive programs are flexible. Things can change in an instant, and the companies that can’t change with the times will be left behind. This is where partnering with incentive experts and technology providers can be a business-saving necessity. 

It seems that every day a new story comes out about a company’s data being hacked. Security breaches can be devastating. In 2021, companies will be looking for better security solutions to protect their incentive program participants’ data, as well as their own. 

If all of the trends above sound like things you’d like to consider for your 2021 market research incentive program, then look no further than All Digital Rewards. All Digital Rewards’ fully customized web-based solution, ResearchSTACK™, is designed to support the marketing initiatives of all your market research. ResearchSTACK™ is a panel engagement reward management platform utilizing ADR’s various microservices that provide single point integration, PCI level security, complex event processing, scalable proofing systems, reporting, and analytics.

At the core of the platform are four modules that provide key event processing for your clients. The RewardSTACK™ module manages incentive event processing, and the GameSTACK™ module manages instant win event processing. Reward REACH™ manages the participant and partner communication processing, and Reward WIZARD™ API connects to the company-owned asset applications directly to create a single point integration (single sign-on SSO) to deliver personalized and customized rewards instantly and in real-time.

For more information on how All Digital Rewards can support your market research panel incentive program call us now at 866-415-7703, or click on the button below to schedule a demo.