Promotional premium products are a popular choice for customer acquisition, increasing brand recognition and generating advocacy.  Premiums are generally low-cost items given to consumers at a discount or for free.  Many consumers are willing to try or switch brands to receive a free promotional gift.  A “free gift with purchase” can be promotional or a branded item.

Premiums items such as a mug, USB drive or pen are meaningful to a marketing program because customers keep or share them because they find them useful.  The best marketing outcome is the recipient perceives the gift as useful, and the item is closely related to the issuers brand.  When this occurs, it is a win-win for building brand advocacy and future recognition.

Whatever way you choose to use premium products in your next marketing campaign, they will most certainly help you build brand awareness and increase sales for your company.