Tag: Short term program

How Incentive Promotions Drive ROI in a Loyalty Program

Does your customer acquisition marketing campaign need a little boost?  Something to liven it up and add some pizzazz and excitement to your current recruitment promotion.  Or perhaps you need to notify your loyal advocates of a new product and refresh the idea of current programs into a campaign that’s been ongoing for a long period. If any of these apply to you, then you will benefit from a short-term incentive promotion marketing program and drive higher ROI. You may be asking how a short-term loyalty program works. In the Market Research world, you perhaps have a good base of research participants but have just started to notice and drop off in participation.  You discover that the rewards have become stale and redundant and panelists are in need of a nudge to engage or update profiles. The offering has not changed in months, and you are on a decline – you are losing your base!  This would be a good time when an aggressive attempt to grow the respondent base is needed but how can you acquire new customers or engage past ones?  Better yet, how can you keep the ones you already have happy and loyal? This is a […]

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