Most people know that prepaid cards are incredibly popular for various types of reward programs and more. However, you may not be aware of all the different prepaid card types and uses. Most cards either fall into Open Loop Cards or Closed Loop Cards. Open Loop Cards can be used nearly anywhere. Closed Loop Cards have restrictions on their uses. Here are some of the most popular prepaid cards. General Purpose Reloadable, or GPR, prepaid cards are the most flexible prepaid card types. It is common to be able to load funds from multiple sources. The cardholder owns the funds and can use them with very few restrictions on how the money can be spent. These cards can also be either digital or physical. General purpose reloadable cards are ideal gifts because they offer recipients the freedom to purchase what they want and reload the card, if necessary. Prepaid gift cards are the prepaid card types that you see on the hooks at various convenience stores. These cards are not reloadable and typically do not have access to cash. They may also have inactivity fees, which help close out the cards as the funds do not expire. These cards rarely […]
Tag: Prepaid card rebate programs
7 Common Causes of Rebate Prepaid Card Program Failures
Rebate prepaid card programs are always a popular choice. Because they are both effective and popular, many industries try to set up these programs for their customer incentives. However, it can be a struggle for companies because they can easily make major errors that cause their card and reward programs to be inefficient and frustrating to customers. Take the example of a mail-in rebate of $40 on a $50 video game. Only $10 for the newest edition and you think to yourself, “I need that.” So you buy the game and mail in the rebate as quickly as you can. Months go by and you don’t receive your rebate check. You write letters and make calls, but no luck. There could be a thousand possible reasons the company didn’t send that check, but they’ve lost you as a customer. This is just one of many examples of a failed rebate program. To help you out, we’ve put together 7 of the most common reasons your rebate program can fail. There are many different strategies to begin a prepaid card rebate program. Is your system manual or automated? Is your only reason to use rebates for the breakage or slippage? Rebates […]
Quick Way To Solve Problems with Reward and Recognition Programs
Building loyalty with 5% more customers would lead to an increased average profit per customer of between 25% and 100% (The Loyalty Effect). Rewards and recognition are the tools to build that customer (and employee) loyalty. “Fully engaged” customers (those with a strong attachment to the brand or brand ambassadors) deliver a 23% premium over the average customer in market share of wallet, profitability, and revenue (Cap Gemini). Now, all of this is wonderful information. But, where do you bring this into play? How does your brand build customer loyalty with rewards and recognition? Read on for the 6 types of successful rewards and recognition using prepaid debit cards. Firstly, let’s discuss the successful use of prepaid cards in brand holiday buying. Oftentimes, you can’t walk into a store without them stating, “Sign up for our card today and save 40% on your purchase!” Although this tactic is used across the board, it typically works. People are willing to come into the store and purchase more for their money-especially if they can save on their year-end gifts. Next, there are multiple options for establishing rebate programs or even refunds options for coupons or membership qualities from that branded prepaid debit […]
The Truth About Initiating a Consumer Incentive Program
Roughly 12 million Americans used a prepaid debit card at least once a month and collectively loaded $65 billion to them. Prepaid cards can be an awesome tool for many different people. They are safer than cash and remove the threat of overdraft fees and bounced checks. According to a recent market research study, 96 percent of users of respondents said the cards were useful, and 94 percent would recommend a reloadable prepaid card to someone else. Prepaid cards are the top customer incentive of 2015. So what are some key points for developing a successful consumer incentive program? Read on for the top seven qualities in prepaid debit cards. Cash management is… just that! An option for managing your cash flow. This allows customers to put how much money they want to spend on the card before they go purchase. This makes spending easier for families to watch their budget and possibly manage to spend for young children. Other options allow consumers to earn points from specific products they purchase, such as gas, clothing, or possibly even groceries. Event marketing is a huge industry that physically draws people in and gives them an actual experience. By hosting an event […]
Top 7 Reasons Your Prepaid Card Rebate Program is Weird
Prepaid card rebate programs are hot right now. Multiple industries are trying to set this program up for customer incentives because it actually works! However, companies are struggling because they are making crucial errors that make their card and reward inefficient and, frankly, a pain in their customer’s butts. Imagine a mail-in rebate of $50 on a $40 video game. Only $10 for the newest edition, and you think to yourself, “I need that.” So you write out a check and mail it in as quickly as you can. You mail it in and patiently wait. Months go by, you don’t receive your check, you’ve written those angry letters, but no luck. There could be hundreds of reasons the company didn’t send that check. But you’ll be sure to never do business with them again. Read on for 7 reasons why your prepaid card rebate program is failing. There are many different strategies to begin a prepaid card rebate program. Is your system manual or automated? Is your only reason to use rebates for the breakage or slippage? Rebates are an awesome way to generate new leads and sales, but the start-up cost of the soon-to-be-discounted price and the cost […]
