Market research panelists have often received checks or PayPal cash as their incentive payments over the years. The incentive budget is the first to suffer when a client’s survey project budget is limited. While it could appear like the simplest and most economical approach to maximize money, is it really the case? Panel managers and […]
Tag: points based program
Benefits and Drawbacks of Points-Based Incentive Programs
Whether for health and wellness, loyalty, channel partners, market research or something else, there are many different ways to set up incentive programs. One of the more useful tools for incentive programs is issuing points as “virtual currency”, which allows participants to keep track of their earned benefits. Typically, users receive points for reaching preset […]
Ask The Experts: Points-Based Loyalty Program Pros and Cons
Loyalty programs are fantastic for increasing engagement, building brand loyalty, and turning your customers into brand advocates. Loyalty programs aid in both acquisition and retention. People want to be engaged and companies that put in the effort a rewarded with loyalty. The question becomes, how do you reward loyalty? One of the most effective ways […]
How to Reduce Panel Incentive Payouts Without Sacrificing Engagement
Over the years the incentive payout to market research panelists has typically been in the form of checks or PayPal cash. When a client’s survey project budget is tight, which is the case, the incentive budget is the first to get squeezed. While it may seem the easiest and most cost effective solution maximize dollars, […]
