The digital age has lead to new and exciting innovations. However, it has also led to a new way in which consumers react and behave with brands and companies. Payment technology is important because consumers are in tune with new technologies. If they can get instant gratification at other brands, why would they opt to not with yours? You won’t have successful campaigns with only one channel of communication. To have effective campaigns, you must have rewards that are available to redeem online or through email. New technology now allows us to have flexible offerings. We can literally give a gift to someone halfway across the world if we want. Physical rewards you have to preorder and then give away and while this is a method of our marketing forefathers, online rewards provide more options and opportunities for both the consumer and the marketer. Online rewards give consumers the opportunity to choose out of a few options what they want. Online payments are perceived better because consumers like to have a choice, and if the company is willing to accommodate the consumer, the consumer is more willing to refer that brand as well as create an ongoing relationship. Lately, it’s […]

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