Gift cards have become a popular way for healthcare organizations to incentivize healthy behaviors and improve patient engagement. Research, studies, and surveys have uncovered various interesting facts and statistics about using gift cards in healthcare benefit programs. The benefits of gift card incentives are clear, from increased medication adherence to higher patient satisfaction rates. We will examine several intriguing findings and explore how to effectively integrate gift cards into healthcare benefit programs. According to a study by the Health Affairs Journal study conducted in 2012 aimed to examine the effectiveness of financial incentives in increasing adherence to recommended health behaviors. The study assigned 800+ participants to receive gift cards for meeting health goals like weight maintenance or quitting smoking. Consequently, the study was able to assess the effectiveness of gift cards as a motivational tool for improving health outcomes. The study showed that using financial incentives, including gift cards, can increase adherence to recommended health behaviors by as much as 25%. This suggests that gift card incentives can be a powerful tool in motivating individuals to change their health behaviors positively. Furthermore, the study also found that the effects of gift card incentives were particularly pronounced among low-income individuals, who […]

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