In today’s competitive landscape, a rewards marketplace is not just a platform; it’s a dynamic ecosystem that caters to the diverse preferences of your customers. Whether they’re earning points or selecting from various reward form factors like gift cards, prepaid cards, physical merchandise, or instant win games, the marketplace is where loyalty converges with satisfaction. In the rewards and incentives world, a marketplace is where your customers (whether they be consumers, business partners, employees, or even channel partners) come to redeem their rewards.  You probably have a credit card where you earn points and can log in to redeem those points for gift cards, travel or even cash back.  That is a marketplace.   A marketplace does not have to be points-oriented.  At All Digital Rewards, you can send someone a $100 gift via email.  The participant clicks on that link to redeem the gift and is transported to a marketplace with items worth $100.  These can be gift cards, charitable donations, prepaid cards, select physical merchandise, or digital gifts such as a Netflix subscription.  This is a one-time gift and the user can click on the link at any time to redeem their gift.  Unlike a points marketplace, this can […]

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