The goal of every market research incentive program is to Engage, recruit, and motivate your market research panelists. Keeping your panelists excited about your surveys is a crucial aspect of your market research strategy! Market research incentive programs are an excellent way to motivate your panelists, boost survey completions, and it is an easy and cost-effective opportunity that every market research company should explore. It’s clear that Incentive programs are one of the secrets to market research success. When looking at your market research strategy and how incentives benefit it, there are three essential components to include. These key elements were used by a leader in the Automotive Industry and a client of All Digital Rewards.  Take the time to research what you’ve done in the past and what are the best practices going forward. If you have an existing program, identify the challenges you’ve faced in the past, so as not to repeat them. If it is a new program, conduct research within the industry and the participant demographic to see what will work. Find a balance between motivating initiatives and rewarding panelists, which in turn will create more excitement and participation among panelists. To create successful market research […]

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