It’s 2021 and time to consider your New Year’s resolutions for your market research incentive program. Fortunately, you don’t have to start from scratch. Experts have looked at the current trends and made some predictions about what you need to focus on for your 2021 market research incentive program.  Market research programs will be looking at updating their technology and reward management platforms. Good program management knows that they need quality technology that is up to date with current trends and able to handle robust program needs. 2021 is the perfect time to reevaluate your market research program technology.  With how many ads and sources people have begging for their attention these days, it is harder than ever to attract new panelists and engage current ones. A market research program will have more success if it’s managers know how to engage with their panelists in a personal way and offer rewards that have perceived high value. Peoples’ time and attention is the currency of the day, and you need to make sure you’ve got something worth your panelists’ time.  We can’t ignore the impact of COVID-19 and we will likely still be dealing with it through at least the first […]

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