Market research panel programs constantly find themselves working with Millennials and, more recently, Generation Z (Gen Z). Finding ways to motivate these panelists and increase survey responses is a high priority in any successful market research strategy. Millennials are those born between 1981 and 1996. Gen Z members were born between 1996 and 2015, the oldest Gen Zs are in their early twenties. There are many similarities between the two generations, but to consider them the same is a mistake market research companies cannot afford to make.  When creating incentive programs for your Millennial and Gen Z market research panelists, there are steps that can be taken to cater to these generations in an effective manner. When creating a limited incentive marketplace, include prepaid cards, gift cards, and e-gift cards, particularly for online brands like Amazon. This provides relevant financial incentives that will please both generations. It will satisfy the Millennials’ desire to shop online and it will give the Gen Zs the freedom to choose products that reflect their individuality. Also, when you include merchandise, make sure you’ve got an expansive selection of products for your panelists to choose from.  Consider motivating with social consciousness. If your organization does […]

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