Just a few years ago, rebates used to be considered outdated marketing tactics, but with new technology and savvy consumers, rebates have become more popular than ever. Rebates are an effective way of drawing in customers and provides them with a helpful way to save money through digital rebates, future credits, and other types of savings incentives. The problem is, with the wrong system in place, rebate redemption is a complicated process for your customers, and also for your employees. However, with the right implementation, technology, and support, rebates can be an incredibly effective marketing tactic. Here are five elements that contribute to successful rebate programs. Follow Federal Trade Commission Guidelines and Best Practices Due to how long rebates have been being used in marketing campaigns, there are already numerous guidelines and best practices for your rebate campaigns. It is important to do your research before beginning your rebate processing promotions and make sure you don’t rewrite the program rules. Make sure to use clear instructions that your customers will understand. The easier it is for your customers, the more they will like your rebate program and advocate your brand to their peers. You will find much of the information […]

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