If you want to engage your customers or employees consider running a sweepstake program! If a sweepstake is implemented correctly and strategically, the benefits are significant. Sweepstakes are cost-effective ways to increase brand recognition, improve engagement, increase sales, and market your business. Before we discuss the process of creating a sweepstake and what all that entails we should define what a sweepstake is. Additionally, it is essential to know the difference between sweepstakes, contests, and lotteries. Each type of program has it’s own uses and laws associated with it. Sweepstakes require luck. A sweepstake is the most common type of giveaway promotion. Sweepstakes select prize winners at random, and there is no charge to participate in them. Contests require skill. A contest chooses a winner based off of the participant’s ability to complete a specific task. An example of this could be a photo contest where the person who submitted the best photo gets the prize. A lottery requires luck and money. Lotteries are pay-to-play. Like a sweepstake, a winner is chosen at random, but unlike sweepstakes, the participant must pay to enter. As with everything, proper planning and good execution are essential for setting up your promotion. There are […]

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