How effective are gift cards in improving channel sales incentive programs participation? Gift card incentives are staples of incentive marketplaces and are highly recommended by channel partner incentive vendors. The Incentive Research Foundation’s quarterly academic review from fall 2019 reviewed the effectiveness of gift cards in incentive programs and found that Gift cards are one of the best non-cash incentive rewards offerings to use when creating an incentive program. The IRF quarterly academic review found that people tend to mentally think of gift cards as a windfall, rather than money that has to be spent on responsibilities like bills, or groceries. This makes them an incredibly appealing option for incentive program participants as they will use them to get a treat for themselves. Gift cards have all of the benefits usually associated with cash incentives. High-quality sales incentive plans will prioritize offering incentive gift cards or prepaid cards, such as a VISA virtual card, in their sales incentive offerings selection. Good channel partner incentive suppliers will offer and potentially recommend gift cards along with bulk visa prepaid cards and other cash-based incentives. Gift card incentives can encourage better workplace outcomes and positive behaviors among participants. When looking at sales incentive […]

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