Incentive programs are driving the success of B2B2C businesses. B2B2C incentives are engaging business channel partners creating strong relationships between partners. According to statistics in a study from the Incentive Research Foundation (IRF), businesses that used a non-cash channel rewards program showed a 32% increase in total revenue and a 30% increase in market share. Here are five ways to create the perfect B2B2C Incentive program:Make sure to engage your participants, help them be the decision-makers. Offering a direct reward for a qualifying behavior will help you gain and maintain a long-term relationship with your channel partners. By allowing your participants to log into a reward site and pick their prize from among a variety of options gives them a feeling of empowerment. Structure your plan ahead of time with the correct processes because even the most expensive reward will be rejected if the system to redeem it is not user-friendly. A well-designed B2B2C incentive program should offer products and services enticing enough to impact behavior and also be structured to have a delivery system that meets budgetary and client expectations. The wrong incentive marketing agency will have long redemption processes which will cause participants frustration and will impact the […]
Tag: b2b2c strategy
B2B2C Strategy for Channel Partner Incentive Programs
Channel partner relationships are essential for b2b2c business success. Building strong relationships that will motivate your channel sales team takes the right b2b2c strategy and sales team incentives. Incentives and rewards for sales personnel have been a cornerstone of successful B2b2c company motivation strategies. With the right incentive solutions and support structure, your channel sales partnerships will thrive. Many people have questions to ask about incentives when creating or revising channel sales incentive and recognition programs. Some wonder when looking at their channel partner performance metrics, why incentives don’t work, or don’t seem to work with their current program. Others want to know if there’s really a strong tie between incentives, motivation, and workplace performance. Some are looking for rewards and recognition ideas and channel sales incentives examples. Studies have shown that if a partner doesn’t start to market and sell your offering within the first 90 days of recruitment, it is very likely that they never will. Statistics show that by providing incentives and rewards for your channel sales partners, you help increase motivation and productivity, improving your ROI. It is true that some people believe that higher salaries are better than other incentives for motivating workers, but a […]
