Meet the Experts

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A Team of Incentive Specialists

President of All Digital Rewards Kathryn Felke

Kathryn Felke

CEO – Oversees ADR’s corporate strategy and operational execution, ensuring alignment between research, technology, and client success.

Nichols Ramos

VP – Client & Business Strategy Leads client services, Business Development and Strategy , focusing on scalable program design, delivery and incentive governance.

Kathy Willett

Strategic Partnerships – Manages key relationships with financial and technology partners, ensuring the compliance and integrity of ADR’s reward network.

Josh Houghtelin

VP of Software Engineering – Directs the architecture and development of ADR’s rewards platform, connecting technology execution to strategic incentive requirements. 

Lucy Fang

Research & Strategy Specialist (Incentives & Fulfillment Operations) – Supports ADR’s incentive research and strategic insights, with a focus on reward effectiveness, fulfillment scalability, and compliance-aware program design. Her work informs ADR’s pillar content and educational resources across digital and prepaid incentives.

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