From consumer loyalty programs, to B2B channel partner programs, to company health and wellness programs, everyone is looking for ways to increase engagement. Most people know that having the right reward offerings and robust incentive management technology is important, but there’s another lesser-known element that can help increase your incentive program’s engagement: Gamification.
Gamification is an online marketing technique that takes qualities of games (point scoring, competition, rules of play) and applies them to a company’s product or service – in this case, an incentive program. Examples of Gamification in an incentive program can include:
Gamification taps into the natural human desires of status, achievement, and competition. Instant win game applications can be fun and engaging like a Plinko game or mobile phone scratch-offs and spin to win games, generating excitement among your participants. Sweepstakes are great at increasing retention, increasing spend off in points-based programs, and increasing overall engagement.
All Digital Rewards (ADR) is proud to offer the know-how, technology and rewards you need for gamification success. By having a built-in games management system, the flexibility of starting up new games and promotions is simple as well as effective. We offer a full scope of services including concept design, co-branding, legal terms, set up, and administration, along with helping you determine which game solution will work best for you.
For more information on promotions, reward products, and services, Reward catalog API, prepaid and gift card options, and our proprietary SaaS STACK™ promotion technology applications, call us at 866-415-7703 now or click on the button below to schedule a demo.
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