Data is the secret to measuring your success. If you want to dominate your channel sales and set yourself up for an awesome growth curve, you need the right data to build out the metrics for your program. Once you have the data, you can identify your program’s strengths, weaknesses, opportunities, and threats with ease.
The most important thing to figure out is what metrics do you need for your channel sales program? You should divide your metrics up into categories: Profitability, Recruitment, Training/Support, and Success.
Here is the channel sales data you need for each category:
Channel Partner Profitability Metrics:
Channel Sales Recruitment Metrics:
Channel Sales Training & Support:
Channel Sales Success Metrics:
With this data in hand, you can compare it to your goals for your program and see how you’re doing. If your program has multiple areas where it needs to improve, consider making some changes to your channel sales incentive program. Implementing a channel sales incentive program, revising your current channel sales incentive program, or adding new program management technology can give your metrics the boost they need for you to achieve your channel sales goals.
All Digital Rewards is a leading loyalty engagement company, serving as a trusted partner and leading technology provider to Fortune 1000 and mid-market companies in the engagement and loyalty marketing space. We specialize in working with companies, partner networks, and end-users to design and support employee, consumer loyalty programs, and incentives.
ADR simplifies channel sales incentive program management through our SaaS Partner Relationship Management Platform, ChannelSTACK™. Our partner management platform can handle the most difficult challenges your marketers face when deploying and managing your channel sales initiatives. ADR is uniquely qualified to assist key stakeholders with B2B2C marketing initiatives, which includes analytics in support of our clients’ strategic growth objectives. Our technology solutions include an omnichannel approach, which provides real-time engagement through reward, incentive, and prize programs for recruitment, loyalty, member benefits, employee, and point of sale engagement. ADR offers a robust product catalog to engage every demographic.
For more information on our proprietary channel sales STACK™ program management SaaS platform and applications, click on the button below to schedule a demo, or call us now at 866-415-7703.
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