Loyalty Programs

Strategies that encourage customers to buy a product or service.

Loyalty-consumer-sales-01-1100x400 Loyalty Marketing Programs

Loyalty Marketing Made Easy

Loyalty marketing is another name for frequent-buyer or retention programs that reward consumers for subsequent future purchases.   This marketing approach is strategic in nature and focuses on growing and retaining existing relationships by rewarding behavior with an award incentive.

Loyalty programs help individuals make a subjective assessment of the integrated combined value of the incentive offered and the consumer proposition (marketing loyalty, branding, and product marketing) in determining if the effort on their part is justified to repeat the behavior desired by a brand.

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